Step 7 · Your creative direction

A script that doesn't sound scripted.

Pick your format on the intake step and we'll shape the script around how you like to show up.

Talking-head script · ~30–40 sec

1
Hook line (0–3s)
Say the thing that stops the scroll. One sentence, spoken to camera, no intro, no 'hey guys.'
Worked example
The reason the person you're trying to reach isn't buying your offer yet has almost nothing to do with the price.
2
Problem (3–10s)
Name the real problem out loud. Be specific — the more specific, the more it feels like you're reading their mind.
Worked example
You've been posting, showing up, doing the thing — and it's crickets. Or worse, saves with no sales.
3
Agitate (10–20s)
Sit in the frustration for a beat. Don't rescue them yet. This is where they nod at the screen.
Worked example
And every 'just post more consistently' video makes you feel further behind, not closer to a sale.
4
Solution tease (20–35s)
Point at the shift, not the whole answer. Enough to be useful, not enough to replace clicking through.
Worked example
The move isn't more content. It's putting your offer in front of the exact people already looking for it — through paid, not the algorithm.
5
Soft CTA (last 3–5s)
Invite, don't push. Say where to go, not why they'd be silly not to.
Worked example
Link's in the caption if you want to see how it works.

Next: Where traffic goesOne structure. Rewrite it for every hook.