Step 10 · What to expect
Here's what normal actually looks like.
Ads don't print money on day one, bestie. These are the ranges to measure against — and a quick check for when the numbers feel off.
Benchmark ranges
CTR + cost per lead
| Budget \ Price | Under $50 | $50–$200 | $200–$1,000 | $1,000+ |
|---|---|---|---|---|
| $5–10 / day | CTR 1.2–2.0% Cost/lead $3–7 Cost/sale $15–30 | CTR 1.0–1.8% Cost/lead $4–9 Cost/sale $25–55 | CTR 0.9–1.6% Cost/lead $6–12 Cost/sale $60–140 | CTR 0.8–1.4% Cost/lead $8–16 Cost/sale $120–260 |
| $10–25 / day | CTR 1.3–2.2% Cost/lead $2.50–6 Cost/sale $12–28 | CTR 1.1–1.9% Cost/lead $3.50–8 Cost/sale $22–50 | CTR 1.0–1.7% Cost/lead $5–11 Cost/sale $55–130 | CTR 0.9–1.5% Cost/lead $7–15 Cost/sale $110–240 |
| $25–50 / day | CTR 1.4–2.4% Cost/lead $2–5 Cost/sale $10–24 | CTR 1.2–2.0% Cost/lead $3–7 Cost/sale $18–45 | CTR 1.1–1.8% Cost/lead $4.50–10 Cost/sale $50–120 | CTR 1.0–1.6% Cost/lead $6–13 Cost/sale $100–220 |
| $50+ / day | CTR 1.5–2.6% Cost/lead $1.75–4.50 Cost/sale $9–22 | CTR 1.3–2.2% Cost/lead $2.50–6.50 Cost/sale $16–40 | CTR 1.2–2.0% Cost/lead $4–9 Cost/sale $45–110 | CTR 1.1–1.8% Cost/lead $5.50–12 Cost/sale $90–200 |
Placeholder ranges — final numbers get swapped in shortly. Give it 5–7 full days before judging any metric. Meta's learning phase is real.
Day 5–7 check-in
Not seeing sales yet?
How many people are clicking your ad?
Compare your CTR to the range in the table above.
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