Step 8 · Where traffic should go
The click has to land somewhere it can convert.
The right destination for cold ad traffic depends on how big the ask is. Here's the one that matches your offer.
Fastest path
Direct to Stan Store / checkout
Why this: At your price point, the decision is small enough that people will buy from a cold ad — extra funnel steps just leak traffic.
How to set it up
- Send ad traffic straight to your Stan Store or checkout page.
- Landing page should load in under 3 seconds and have one CTA above the fold.
- Optimize the campaign for the Purchase event — no lead magnets in between.
Watch out
If your checkout page is doing a lot (multiple offers, testimonials, FAQ), simplify — one offer, one button.
Direct checkoutYou
DM funnel
Landing + email